Independent racehorse ownership representation

Racehorse ownership, with someone on your side.

Owning a racehorse should be a thrill — not a guessing game. We're the independent team in your corner: honest advice, real transparency, and a beautiful owner portal that keeps you close to your horse every step of the way.

Founded by two former jockeys with over 1,350 winners between them.
1,350+
Winners ridden
13
Grade 1 victories
4
Cheltenham Festival winners
25+
Years in the weighing room
Our combined record from a lifetime in the saddle — now on your side of the rail.

Your trainer works for the yard. Your platform works for the data. We work for you.

Owners First is completely independent — the only people in racing whose sole job is to look after the owner's interest. We watch every detail, tell you the truth, and make sure you get the very best from every day you own a horse.

What you get

Everything an owner wishes they had

One place for your whole ownership journey — the facts, the plan, and the feeling.

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Nothing slips past

We keep watch on every entry, declaration, official rating change and result for your horse — so you're always the first to know, never the last.

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Your own owner portal

A private page for every horse — form, official ratings, photos and videos, and updates from the yard, all in one beautiful place.

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The race-day experience

The night before a run you get everything for the day: our honest word on the chance, where to go, your badges, and who else is coming.

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Straight-talking updates

Weekly word from the yard, a pre-race brief, and an honest read after every run — no PR gloss, just the truth about how your horse is doing.

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A real relationship

Monthly owner calls and a quarterly review of how things are going. A direct line to people who know your horse and answer honestly.

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Owners & syndicates

Whether it's one horse or a syndicate of friends, everyone gets their own login, their updates, and their fair share of the race-day badges.

How it works

Simple, and completely on your side

1

You own the horse

You choose your horse and your trainer — or we help you find the right one. Nothing changes about the ownership you love.

2

We represent you

We handle the detail — talking to the yard, keeping you informed, watching everything on your behalf — always in your corner, never conflicted.

3

You enjoy it

You get the thrill of ownership with none of the fog: informed, connected, and looked after from the gallops to the winner's enclosure.

Our story

Racing people, on the owner's side

We started Owners First because owners are the lifeblood of the sport — and keeping them in racing means giving them the best possible experience. We're here to work alongside owners, trainers and racecourses to make sure the game we love thrives.

CS

Conor Shoemark

Director & Founder

From a well-known National Hunt family, Conor spent a decade in the saddle — riding as an amateur before turning professional and racking up 101 winners, among them a Cheltenham success on Benbane Head and four Listed victories. Now he's channelling that insider's knowledge into the honest, independent champion owners have never had.

101 winnersCheltenham winner4 Listed wins
AC

Aidan Coleman

Director

One of the leading jump jockeys of his generation, Aidan rode over 1,250 winners across a 17-year career — 13 of them at Grade 1 level, and four at the Cheltenham Festival — aboard stars like Paisley Park, Jonbon and Put The Kettle On. He knows exactly what owners live for, and what they deserve from the sport they invest in.

1,250+ winners13 Grade 1sChampion Chase 2021Stayers' Hurdle 2019

Let's talk about your horse

Whether you already own, you're thinking about it, or you've got a syndicate of friends — we'd love to hear from you.